inTouch is Asia Pacific's quarterly e-newsletter for Weber Shandwick clients, contacts and colleagues. 
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| MCDONALD'S "MAKES ROOM FOR HAPPINESS" IN CHINA
Weber Shandwick helped McDonald's kick off its year-long "Make Room for Happiness" campaign with a 3D sidewalk art display outside the McDonald's restaurant on Beijing's bustlingly shopping street, Wangfujing, and later in the cities of Shanghai, Guangzhou and Shenzhen. In addition to hosting a media gathering with McDonald's executives, Weber Shandwick created an online video that showed "the making of" the sidewalk art display, generating 300,000+ views on Chinese video sharing sites. The agency's outreach to bloggers resulted in more than 450,000 page views across various blogs and BBS sites and hundreds of comments from enthusiastic consumers. |
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| GILLETTE SHAVEATHON MAKES HISTORY IN INDIA Debunking a perception from the Western world that men with stubble are more attractive, a Nielsen study found that 85% of Indian women preferred men who were clean-shaven. This prompted Gillette to launch the Shave India Movement, using women as influencers, encouraging men to shave while unveiling the newly affordable Gillette Mach3 razor. The campaign was initiated through the launch of a group - Women Against Lazy Stubble (W.A.L.S.), to carry the message to men. This campaign culminated in a mass Shaveathon, which brought together 1,858 men to shave in a bold bid to script a piece of history in India's Limca Book of Records and the Guinness World Book of Records. |
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| A TASTE OF THE SUITE LIFE WITH SINGAPORE AIRLINES Weber Shandwick has been working with Singapore Airlines in Australia to promote its Suites, the Class beyond First, a product that set a new standard in the luxury travel market when first introduced. On 16 March 2010 the team met 10 high profile travel journalists at Sydney International Airport and escorted them onto the Singapore Airlines A380, allowing them to experience the elegance of the Suites first-hand, complete with a gourmet Champagne breakfast. The journalists thoroughly enjoyed the experience, with several great articles due to appear in key travel magazines in the coming months. |
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| WEBER SHANDWICK ADVOCATES EARTH HOUR BEIJING For the first time, the Forbidden City at the heart of China's capital turned out its lights in observance of Earth Hour, the world's largest global climate change initiative. The historic event was documented by a news crew from famous Chinese video porthole 56.com, which interviewed Weber Shandwick's John Russell, executive vice president, corporate and public affairs. This marks the second year that Weber Shandwick China has partnered with the World Wide Fund for Nature (WWF), organizers of Earth Hour, on a pro-bono basis. Weber Shandwick was responsible for engaging enterprise participation, encouraging corporations to save energy, attract participation and raise enthusiasm. Click here to watch. |
| Weber Shandwick promotes Baxter Jolly to Vice Chairman for Asia Pacific Weber Shandwick has promoted Baxter Jolly, currently managing director for Southeast Asia based in Singapore more... |
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| Weber Shandwick Sponsors China Economic Review's Expo Conference Weber Shandwick was the official public relations sponsor for China Economic Review's conference more... |
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| Weber Shandwick Awarded Top Gold Standard in Public Affairs Award for Consultancies In Asia Weber Shandwick was named Asia's No. 1 consultancy for public affairs after winning the Gold Standard more... |
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| The PR Industry In India - On the Fast Track Since the introduction of Goldman Sach's BRIC report, India's potential to become a global economic powerhouse has been much debated more... |
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| Challenging Times Call for Considered Country Communications Country PR and branding is a growing business and its influence profound. Get it right and countries can see a startling upturn in business more... |
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| The Influence of New Media on Malaysian Public Affairs Largely ignored by political parties previously, today new media has newfound credibility, especially as a medium to reach a younger audience more... |
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