inTouch is Asia Pacific's quarterly e-newsletter for Weber Shandwick clients, contacts and colleagues. 
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| TIANJIN’S FINANCIAL DISTRICT ALLURES PROMISE FOR INVESTORS
Weber Shandwick and Jack Morton teams in China and New York joined forces to showcase China’s northern port city of Tianjin’s Yujiapu Financial District. Held at the Mandarin Oriental in New York, the campaign successfully showcased the district to leading financial services and investment firms. Weber Shandwick managed both US and Chinese media outlets, while advising participants and securing top-level stakeholders. Following the main reception, a private dinner was held with a small group of highly influential executives and policymakers, providing the Chinese delegation with a forum for more in-depth discussions. The event exceeded expectations and helped position the financial district as an attractive investment. Yujiapu is now seen as the newest and most dynamic future financial hub in China and also the world. |
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| WEBER SHANDWICK SINGAPORE CLAIMS TOP SPOT AT THE PRISM AWARDS
Weber Shandwick won five awards at Singapore’s recent PRISM Awards, winning more awards than any other agency and taking home the highly coveted Overall Outstanding PR Consultancy of the Year award. Margaret Cunico was recognised as joint Outstanding PR Mentor and Shashin Surti was named Outstanding Young PR Professional. Other wins included merit awards for Outstanding Overall Corporate Reputation Program for Royal Caribbean Cruises and Investor Relations for PEC LTD. |
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| DAIRY QUEEN BLIZZARD’S 25th BIRTHDAY COOLS DOWN THE SUMMER HEAT IN THE PHILIPPINES
Blizzard, Dairy Queen’s world famous and unique soft-serve ice cream, celebrated its 25th birthday worldwide in April 2010. In the Philippines, Weber Shandwick invited a select group of food media and bloggers to an afternoon sampling 25 of Dairy Queen’s exciting flavours. Additionally, they were introduced to 10 new mouth-watering varieties and also enjoyed guessing a handful of locally-inspired flavours created especially for the Blizzard’s 25th birthday. The outreach has generated rave reviews online and expects to generate more articles due to appear in top food magazines in the coming months. |
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| SAMSUNG BRINGS 3D TO THE AUSSIE MARKET
As the first manufacturer to bring 3D technology to the local market, Samsung Electronics tasked Weber Shandwick with implementing an outreach strategy to create ultimate buzz and education to support the launch of the first 3DTV in Australia. In mid-April, 48 key local media attended a product demonstration in central Sydney to experience a technology that needed to be seen to be believed. Within 24 hours, the team had generated over 13 broadcast reports and 35 print and online clips. To date, 290 pieces of coverage have been secured, with the team celebrating coverage across all major current affairs programmes and news bulletins. Momentum will continue over the coming months through the distribution of weekly 3D media blast updates, experiential activity, media demonstrations and a strong product review program. |
| Weber Shandwick Named Official Communications Partner for YOUTH'10 Youth Asia has named Weber Shandwick as the Official Communications Partner for YOUTH‘10, which will be held in Putra World Trade Centre from 28-30 May 2010. more... |
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| U.S. Meat Export Federation Appoints Weber Shandwick Korea The U.S. Meat Export Federation (USMEF), a nonprofit trade association, has selected Weber Shandwick as its public relations consultancy to provide strategic communications support to enhance the organisation's image and promote its market activities in Korea. more... |
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| Dutch and Japanese Trade Federation (Dujat) Names Weber Shandwick's Takeo Nishitani Japan Representative and Secretary General Weber Shandwick Japan Chairman, Takeo Nishitani, was recently named Japan representative and secretary general of the Dutch and Japanese Trade Federation (Dujat). more... |
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| Japan - Finding a Future Hello Economy The Country Brand Index (CBI), an joint research initiative between Weber Shandwick and FutureBrand, ranked Japan as number one in six categories: “advanced technology”, “quality products”, “nightlife”, “most conducive to starting a business”, “best place to hold conferences” and “authenticity” in 2009. And yet the same study notes that Japan ranks poorly in the category of “transparency”, a telling insight in terms of the perception of Japan’s place in the global economy more... |
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| The PR Industry In India - On the Fast Track Since the introduction of Goldman Sach's BRIC report, India's potential to become a global economic powerhouse has been much debated more... |
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| The Influence of New Media on Malaysian Public Affairs Largely ignored by political parties previously, today new media has newfound credibility, especially as a medium to reach a younger audience more... |
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