inTouch is Asia Pacific's e-newsletter for Weber Shandwick clients, contacts and colleagues. 
 |
| STANDARD CHARTERED LEADS GREEN PLEDGE IN MALAYSIA
Weber Shandwick created GreenFingers, a long-term environmental project for Standard Chartered to enhance its ongoing sustainability agenda and showcase its commitment to the local community. Under GreenFingers, the bank pledged to plant 11,000 trees nationwide. The programme received full support from the local Ministry of Natural Resources and Environment and was also recognised as part of the United Nations Environment Programme’s Billion Tree Campaign, which aims to plant one billion trees worldwide every year. Weber Shandwick conceptualised and created a Facebook application called GreenFingers’ Treeville, where fans can grow their own virtual trees. The campaign has already generated valuable media coverage around the environmental cause, and the programme continues to raise awareness and implement green practices throughout Malaysia. |
 |
| CITY OF DREAMS GRAND OPENING EVENT
Weber Shandwick Shanghai helped City of Dreams resort host a two-day grand opening celebration event for the world’s largest and most spectacular water extravaganza, “The House of Dancing Water,” in Macau. The activities consisted of media interviews and press conferences followed by a “blue” carpet ceremony and a special VIP premiere. The campaign built awareness of the RMB two billion-plus world-class production as a must-see show in Asia and strengthened City of Dreams’ position as an innovative and diverse leisure and entertainment destination. More than 90 general, lifestyle, entertainment and travel trade media from Shanghai, Beijing and Guangzhou attended the event. |
 |
| RE-OPENING OF THE OBEROI, MUMBAI
When The Oberoi, Mumbai re-opened after extensive renovation and restoration following the 2008 terrorist attacks, the communications objective was to establish the hotel as setting a new paradigm in luxury hospitality amongst city hotels. Along with The Oberoi Group’s corporate communications department, Corporate Voice | Weber Shandwick developed a communications strategy that included senior editors and journalists being invited for exclusive previews and stays at the hotel as part of the pre-re-opening and re-opening activities. This resulted in extensive coverage, including striking photographs that highlighted the complete renovation of the hotel. The terror attacks were mentioned perfunctorily, with the main focus being the hotel’s refurbishment and new identity. |
 |
| WOMEN IN MALAYSIA PLEDGE YES, I CAN
Bayer Schering Pharma, a leader in women’s healthcare, partnered with Weber Shandwick Malaysia to launch its “Yes, I Can” campaign, a nationwide awareness and education initiative empowering women to make informed choices about their sexual health and contraceptive options for preventing unplanned pregnancies. Teaming up with various female health organisations, Bayer Schering Pharma engaged young women through encouraging open discussion with healthcare professionals on effective contraception. The campaign included campus road shows, contests, educational articles and a website with social media links to recruit advocates and supporters. As a result, more than 1,000 people have already made the pledge to take responsibility for their own sexual health. |
| NETGEAR Selects Weber Shandwick to Grow Australia and New Zealand Profile NETGEAR has selected Weber Shandwick to undertake its public relations and digital communications programs in Australia and New Zealand, effective immediately. more... |
|||
| Weber Shandwick Honoured At the Malaysia PR Awards 2010 Weber Shandwick General Manager Rozani Jainudeen attributed the awards to the hard work, determination and team work of the many capable individuals in the firm. more... |
|||
| Saxon Shirley Appointed Senior Account Director of Lifestyle at Weber Shandwick Australia Weber Shandwick has appointed Saxon Shirley senior account director to build and develop its lifestyle practice as well as direct the Vodafone Hutchison Australia (VHA) account. more... |
|||
| Stephanie Yu Returns to Weber Shandwick Weber Shandwick veteran Stephanie Yu has returned to the firm as director of the healthcare practice for China. Based in Shanghai, she will report to Darren Burns, managing director, Shanghai and Guangzhou. more... |
|||
| hotfrog Appoints Weber Shandwick as its Global PR Partner The world's largest global online business directory, hotfrog, has appointed Weber Shandwick to develop and execute its global public relations and digital communications programme, following a competitive pitch. more... |
|||
 |
|||
 |
|||
| Tim Sutton ShopTalk Interview Interview with Tim Sutton, Weber Shandwick Asia Pacific chairman, on ShopTalk about speaking at the 17th National PR Congress in the Philippines. more... |
|||
| where we are | about us | capabilities | latest news | our point of view | careers |
 |
 |
 |
 |
 |
 |