inTouch is Asia Pacific's e-newsletter for Weber Shandwick clients, contacts and colleagues. 
 |
| WEBER SHANDWICK WINS TOP P&G CHINA AWARD
Procter & Gamble named Weber Shandwick PR Agency of the Year at the P&G Greater China PR EDGE Awards. This is the second year in a row Weber Shandwick earned the coveted title, demonstrating a major vote of confidence from the global consumer giant. The firm received four of the six awards presented, including Most Outstanding PR Agency Executive of the Year (Jeff Wang), the Ideas and Innovation Award and the Insights and Strategy Award. "Weber Shandwick is proud of our partnership with P&G in China, where we currently serve more P&G brands than any other agency. We look forward to continuing our partnership and delivering award-winning results to this client," said David Liu, managing director, Weber Shandwick, China. |
 |
| CHOW TAI FOOK OPENS FIRST SHOP-IN-SHOP WITH FRANCK MULLER
Weber Shandwick helped Chow Tai Fook Jewellery, the premier jewelry brand in the Greater China region, host a cocktail reception to celebrate its first collaboration with Franck Muller, the prestigious Swiss watchmaker known worldwide for their intricate timepieces. The reception was held at the Chow Tai Fook location where Franck Muller's first shop-in-shop in Hong Kong is situated. Guests were serenaded with string duets, and Franck Muller's signature watches were painted on their wrists as take-home souvenirs. Weber Shandwick's creative ideas captured the imagination of the city, reaching nearly 2.5 million readers through extensive coverage in newspapers, magazines and online media. |
 |
| MALAYSIA'S LARGEST YOUTH FESTIVAL MAKES HISTORY
Weber Shandwick was appointed as the official communications partner for Malaysia's YOUTH'10 Festival and tasked with developing the festival's narrative to showcase the event as a platform for youth to unleash their hidden potential and embrace the challenge to be a generation of doers. Through providing avenues for YOUTH'10 to gain publicity on a national platform, the agency engaged with traditional media through events and interviews with past festival success stories aimed at communicating YOUTH'10 stories to young audiences throughout Malaysia. Evidence of success manifested beyond media coverage to actual festival attendance. YOUTH'10 exceeded expectations with 88,366 attendees (over the 70,000 target). Top-of-mind awareness was achieved with over 233 official stories across various media channels with 100% positive feedback. |
 |
| WINDOWS EMBEDDED COMPACT 7 WOWS THE TECH WORLD
At Computex Taipei, one of the world's largest IT tradeshows, Weber Shandwick showcased the next generation real-time embedded operating system: Windows Embedded Compact 7. The team organised a media briefing with top-tier outlets and one-on-one interviews with global news outlets. A photo essay of the latest devices running Windows Embedded platforms was publicised in the media and the Windows Embedded Taiwan Facebook page. As a result, 26 stories were delivered with full message pick-up and brand pull-through. The success of the event has positioned the Windows Embedded Compact 7 for a strong release in the Asia Pacific region. |
 |
| SAMSUNG'S NAVIBOT SUCCESSFULLY LAUNCHES IN AUSTRALIA
Weber Shandwick launched the Samsung NaviBot, a robot vacuum cleaner capable of automatically cleaning your home. The team generated widespread, positive media coverage for the Samsung NaviBot across major metro, lifestyle, consumer technology, trade and broadcast press. In order to extend Samsung's White Goods brand into previously untouched top-tier outlets, the agency leveraged existing media relationships including securing a video segment dedicated to the Samsung NaviBot on Channel 9's "A Current Affair." The generated coverage was exceptional, but the greatest achievement was the success in educating Australian consumers about the wide and innovative range of products offered by Samsung. The successful campaign led Samsung to secured meetings with some of Australia's most exclusive local retail channels to discuss potential collaboration. |
 |
| RESORTS WORLD® SENTOSA, SINGAPORE'S FIRST IR, SETS HISTORIC MILESTONE
Since supporting the Genting Group's winning bid for the right to develop the integrated resort located on Sentosa Island in 2006, Weber Shandwick Singapore has been working intensively with Resorts World Sentosa (RWS) on its public relations and communications programme to position RWS as Asia's ultimate family holiday destination. Unprecedented in scale and concept, the S$6.59 billion (US$4.86 billion) integrated resort has opened Southeast Asia's first and only Universal Studios Singapore® theme park, the region's first theatrical circus spectacular, Voyage de la Vie, four hotels, a designer casino, world-class retail and dining establishments in 2010 for its first phase of development. Slated to be the model for similar developments elsewhere, RWS has garnered extensive and positive media coverage globally since its opening. |
| Weber Shandwick Appoints Jeffrey Gilbert to Head Japan Healthcare Team Weber Shandwick, one of the world's leading global public relations firms, today announced the appointment of Jeffrey Gilbert to its healthcare practice in Tokyo. more... |
|||
| Weber Shandwick Honoured At Marketing Magazine Agency of the Year 2010 Awards Weber Shandwick recently received several industry honours at Marketing magazine's "Agency of the Year 2010" Awards. more... |
|||
| Weber Shandwick Wins Brand Campaign for ArvinMeritor, Inc. In China ArvinMeritor, Inc., a global supplier to commercial truck, trailer and specialty original equipment manufacturers and certain aftermarkets, has chosen more... |
|||
| Corporate Voice | Weber Shandwick Campaign For P&G's Gillette
'Shave India Movement' Wins International Stevie Award Corporate Voice | Weber Shandwick's PR campaign for P&G's brand Gillette has won an International Stevie Award for PR Campaign of the Year more... |
|||
| Weber Shandwick's Gillette Campaign Wins IPRA Golden World Award Corporate Voice | Weber Shandwick's (CV|WS) "W.A.L.S." (Women Against Lazy Stubble) campaign for client Procter & Gamble (P&G), which successfully launched Gillette's Mach3 razor in India more... |
|||
 |
|||
 |
|||
| The Importance of Diversity and Cultural Awareness The story goes that former Chinese premier and party leader Zhou Enlai was once asked, in the early 1970s, what he thought the historical impact of the French Revolution of 1789 had been on world events. After a pause, he replied that it was probably "too early to say." more... |
|||
| where we are | about us | capabilities | latest news | our point of view | careers |
 |
 |
 |
 |
 |
 |