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Mapping Goals, Driving Performance

B2B Marketing

In order to achieve real success in today’s ultra-competitive business-to-business marketplace, companies must effectively, consistently and clearly communicate the benefits of their branded offerings. That’s where we come in. Marrying a deep understanding of our clients’ value proposition and the competitive landscape, we develop content that’s increasingly helpful, relevant and useful to a target audience, and place it intelligently.

With our global network optimised for local impact, we provide compelling, integrated marketing and public relations programs that focus on engaging customers, prospects, relevant media and influential decision-makers. Whether it is broadening brand visibility of products and services, positioning company executives as industry innovators, building robust lead-generation and nurturing campaigns, or generating sales, our highly targeted, technologically-forward multimedia campaigns drive results.

We're Known For...

  • Operating a B2B worldwide network that offers global continuity optimized for local market impact
  • Building brands from niche specialists to global B2B leaders
  • Storytelling in engaging ways and across myriad B2B market sectors
  • Distinguishing client executives as informed and insightful industry experts and advocates
  • Showcasing influencer and end-user endorsements and testimonials
  • Devising lead generation strategies that deliver tangible business outcomes
  • Connecting complex marketing technology stacks to track the user journey
  • Distributing content and messaging through paid media to further the audience’s journey

Case Studies

Reimagining the B2B Launch

Honeywell: "Honeywell"

News & Insights

Mar 21, 2023

Insights, implications and eyes on the future

From geopolitics to cyberattacks to ESG, major trends are shaping our world. The Weber Shandwick Collective is excited to share the latest perspectives on a variety of critical issues.

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News

Feb 23, 2023

WS APAC & This Can Happen Announce Partnership

The Weber Shandwick Collective today announced its partnership with This Can Happen, a solutions-led organisation assisting in managing mental health, […]

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News

Jan 17, 2023

Elizabeth Bae Named Managing Director, Korea

Weber Shandwick is proud to announce the promotion of Elizabeth Bae to managing director for its South Korea operations. As […]

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More News & Insights

GET IN TOUCH

enquiryapac@webershandwick.com


Weber Shandwick
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