Most clients intuitively understand that executives are their most important storytellers, but most lack a process to engage their executives to further their business – Executive Equity & Engagement is Weber Shandwick’s proprietary process to deliver on that promise. It’s built on a four-phase approach:
Building on a thorough Landscape Assessment to establish the business and competitive context in which the company’s senior leaders will be seen and heard, we define the Executive Equity to establish what the executive stands for and how that connects to the larger corporate business goals.
We then build a Strategic Engagement Plan to place the executive in the right place, at the right time, with the right story. We perform routine and rigorous Measurement of progress against stated goals using a mix of quantitative and qualitative measures, including some of the third-party credentials that we help our clients pursue.
News & Insights
May 23, 2023
Women’s Health – a multi-market, cross-discipline offer launched
The Weber Shandwick Collective Women’s Health offer brings together a passionate group of agency experts from across the region, covering health communications, corporate communications, policy and advocacy, employee engagement, digital innovation and design experience. The offer is fuelled by unparalleled data intelligence and works closely with a curated group of in-culture advisors and external consultants from business, government, academia and society.Read More
Mar 21, 2023
Insights, implications and eyes on the future
From geopolitics to cyberattacks to ESG, major trends are shaping our world. The Weber Shandwick Collective is excited to share the latest perspectives on a variety of critical issues.Read More