Paths to Growth: Asia’s New Expansion Plans

Growing revenue is the primary reason for Asian companies expanding to new markets, according to Paths to Growth – What’s Next for Asia’s Brands, a study conducted by Weber Shandwick and KRC Research.

Weber Shandwick’s new Asia Pacific research dives into the myriad of issues Asian companies face when expanding overseas, uncovering the reasons and trends behind the strategy through key insights and identified reputational challenges. 

The survey spanned China, India, Japan, South Korea, and Singapore. Researchers spoke to 218 participants at large companies headquartered in China, India, Japan, South Korea and Singapore about the growth of the region’s Asia-based companies in the new era.

“As large Asian companies begin to look beyond the pandemic, it’s important to understand what lies on the horizon in 2023 and beyond,” said Ken Hong, EVP, Weber Shandwick Asia Pacific. “Our research highlights many opportunities as well as the challenges.”

For an executive summary of the report’s findings, see here.