Plan Vx: Communicating Around COVID-19 Vaccinations
As vaccinations begin to accelerate, the months ahead present among the most profound and crucial communications challenges for business leaders. To answer the challenge, Weber Shandwick is launching Plan Vx – a custom offering that draws on the agency’s extensive vaccination and public health communications experience to help manage the complex internal and external communications required.
As part of the offering and the agency’s effort to democratize guidance for successfully communicating around this issue, Weber Shandwick is making a playbook publicly available that provides best practices and resources to organisations of any size.
“Companies are beginning to mobilise around what is arguably the most urgent and critical public health mission of our lifetime and the communications environment has never been more complex,” said Pam Jenkins, president, global public affairs, Weber Shandwick.
“That’s why we’ve assembled a team of the top healthcare, public affairs, social impact and employee engagement experts to support our clients – and why we’ve made communications resources publicly available. It’s too important for both public and private sector organisations to get right. The rate of recovery hinges on how quickly we can all work together to get the coronavirus under control.”
Plan Vx: A Playbook for the Business Response to COVID-19 includes research on the state of vaccine hesitancy, vaccine messaging guidance, real-world examples, best practices for employee engagement and other resources.
To provide additional insights into the multidimensional challenges facing leaders, Weber Shandwick is also hosting a three-part webinar series – “COVID-19: The Path Forward” – featuring leading experts in public health, epidemiology and more examining the latest science around COVID-19 virus variants, the state of vaccine access across the world as well as key considerations for the private sector.