Weber Shandwick Builds Senior Leadership Strength in China

Weber Shandwick has bolstered its senior leadership team in China with the promotions of Corbin Hsieh to chief growth officer, Rocky Wang to executive vice president and head of South China, and Paxton Cheng to head of operations. All will report to Lydia Lee, president, Weber Shandwick, China.

The promotions will support the innovative and evolving business model that has been a key driver in the firms’ success to date. In the past year, Weber Shandwick China has secured new business assignments from a wide range of clients including OPPO, American Airlines, Kaluga Queen Caviar, Roca, and local cosmetics brand, Carslan.

Hsieh’s newly created role will see him accountable for China’s overall business performance as well as the firm’s business development group. He has a long history with Weber Shandwick, spanning fifteen years from when he first joined the Taipei office in 2004. He has worked with the firm in both Beijing and Shanghai as well as with IPG sister agency DeVries in 2014.

Wang, also a Weber Shandwick veteran, first worked with the firm from 2007 until 2013 before returning in 2015. Based in Guangzhou, Wang, who was responsible for growing the firm’s South China business from the ground up, will oversee the Greater Bay Area in the south of the country, with a specific focus on Guangzhou and Shenzhen, while also maintaining oversight of constellation teams in Beijing.

Cheng, who has been with the firm since 2017, will work closely with Lee, together with Hsieh and Wang, to implement a strategic vision that will focus on efficiency and profitability, including project management, financial success, resourcing and talent development.

Lee commented, “We must continue to be aggressive in our pursuit of new paths and approaches to delivering solutions for our clients, while winning the best and most compelling new client engagements.

“As our business becomes increasingly complex, alignment across our teams will be important to the success of our business, and critical to delivering consistently superlative work. Corbin, Rocky and Paxton have an impressive and proven track record and I am confident that through integration, intelligence, ideation and innovation we will continue to grow and prosper in 2020.”

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