Weber Shandwick Asia Pacific Welcomes New Executive Creative Director

Weber Shandwick, one of the world’s leading global communications and engagement firms, has appointed Ali Grayeli to the position of regional executive creative director, Asia Pacific. Based in Singapore, Grayeli will lead creative strategy in the region.

A marketing industry veteran of over 23 years, Grayeli has successfully applied his focus and craft toward award winning work in digital, mobile, print, broadcast, activation, CRM and customer experience design. Prior to joining Weber Shandwick, Grayeli served as regional executive creative director for Uber APAC, where he successfully built an internal creative agency model to enhance communications output and help the brand find local relevance in Asia’s diverse landscape. Grayeli also held senior creative roles with McCann WorldGroup Singapore and Tourism Victoria.

“Ali is a storyteller and creative visionary – skills which are essential to our firm as we work to consistently drive integrated campaigns on behalf of our clients,” said Baxter Jolly, CEO of Weber Shandwick Asia Pacific. “Ali’s creative direction will provide significant value to our partners, whilst also adding to our already strong leadership team within the region.”

“It’s an honour joining Weber Shandwick.  It’s a truly great agency that has long been at the forefront of helping brands define their reputations and create highly engaging campaigns,” Grayeli said. “With the blistering pace at which we’re moving in today’s world, Weber Shandwick leads the way in creating meaningful dialogues with audiences resulting in business results and greater brand equity. I’m looking forward to doing some great work with some amazing people.”

Weber Shandwick continues to expand its global creative team and garner recognition for impactful creative work across Asia Pacific and its global network. The firm was awarded Asia Pacific Campaign of the Year and Asia Pacific Network of the Year at the PR Asia Awards 2017. The agency also earned Campaign of the Year for Daughters of Mother India with V2 Film and Design and was named Global Agency of the Year at the PRWeek Global Awards in London. In June, the firm won a total of four Silver and Bronze Cannes Lions across the Health & Wellness, PR, Glass and Media categories at the Cannes Lions International Festival of Creativity.