CASETiFY, a global tech and lifestyle brand headquartered in LA and Hong Kong, is known as the home to the first and largest platform for customized tech accessories. The brand aimed to become the top-of-mind and go-to brand for iPhone15 users. Despite limited information about the phone’s design, we decided to leverage social media anticipation. We introduced a groundbreaking concept using WeChat – integrating a filter showcasing the unique Casetify frame onto iPhone-related content by popular 3C-related (Computer, Communication, and Consumer electronics) accounts. This innovative approach successfully reached iPhone 15 buyers, who are potential customers for CASETiFY’s iPhone 15 offerings. The campaign reached a target audience of over 10 million people at a fraction of the cost of regular WeChat ads. It generated 221.2 million impressions, establishing a strong connection between CASETiFY with the iPhone 15 in China.
The Challenge
Despite limited pre-release information about the iPhone 15 CASETiFY, aimed to become the TOP-OF-MIND and GO-TO brand for iPhone15 users. 
The Solution
We capitalized on the dissemination of news by unofficial 3C-related WeChat accounts, initiating a budget-conscious collaboration where instead of buying ad space, we integrated a CASETiFY frame filter onto their profile covers, providing them a new revenue stream and adding novelty to their content. 
Impact
Establishing a strong connection
During the launch of the iPhone 15, we successfully generated a total of 221.2 million impressions. Through our smart approach, we effectively facilitated CASETiFY’s integration into the conversation surrounding the iPhone 15, establishing a strong connection, sharing the spotlight, so that every iPhone 15 in China could be CASETiFied.